Pitching & (Politely) Persisting the Ultimate Brand Partnerships

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Two weeks after finishing BossPitch, Sarah earned an extra $100.

Shannon started making $500 more a month, on average.

Nicole started earning $900 more PER sponsored post. She originally doubled her rates, but she’s now tripled them.

Cara saw results immediately - as soon as she started pitching - and increased her rates by 50%.

Taylor 4x’ed her sponsored rate and made more via blogging than in her job, tripling her monthly income.

Kirsten saw results immediately and went on to make over $8,000 - she doubled her rates AND made more from BossPitch than she did in her summer internship.

This is what BossPitch does - it helps amazing bloggers just like you take your blog income and opportunities into your OWN hands, making more money, booking more deals, and feeling more confident while doing what you lovelovelove every single day.

With over 6.7 million people blogging ...it can be hard to stand out online.

Maybe you feel downright invisible. You’ve got a following of avid readers, sure, but you feel invisible when it comes to brands.

I bet you’re working your BUTT off to create killer content, but you’re still getting email after email from big brands that want you to work for free to promote them.

You see those success stories online of bloggers living this seemingly glamorous lifestyle, trotting around the globe, getting paid to hang out online all day.

And you KNOW you’d be so good at that lifestyle - and have a darn good time living your dream - if only you could crack the code that they did, too.

I feel you.

Here’s where I was:

  • I was a busy (like, really busy) college student with NO time to waste
  • I didn’t have a huge following
  • I was afraid of rejection from big brands…
  • ...and I had no idea of how to really reach out to them anyways (“Dear Target...I love you? Ha!)
  • I thought getting sent something for free was like hitting the jackpot
  • I felt destined to a life of #hustle, never able to reach these magical money milestones of Instagram girls.

But I got sick of struggling to make ends meet while working my BUTT off to create killer content.

And I realized...lots of free stuff? A full inbox of inquiries?

None of it pays the bills.

All the free shampoo and sweaters in the world can’t pay the rent. And running a successful blog? That costs money, too!

I wanted a change - and I KNEW I could do it! - but I couldn’t find ANYTHING online that taught actual steps to take to change my situation...to go from overworked and underpaid, to getting paid my WORTH (and *knowing* my worth!), negotiating like a boss, and booking deals day in and day out to make up a full time income from my blog.

After nearly 4 years, I figured it out.

Now, in my 6+ years of blogging, I’ve gotten paid the big bucks to work with brands like Starbucks, Pepsi, Target, Cotton, Allstate, Dove, and Capital One. I have more than 30x'd my rate for creating sponsored content (yup, 30). I went from blogging between classes in my college dorm room, to living my dream as a full time blogger and influencer. I've never been more confident as a blogger (even with these crazy changing algorithms!), I've been on all-inclusive, all-expense paid trips around the world, and I've gone on to be booked out months in advance for sponsored content at MY rate.

I'm someone who started out just like you, with zero followers and zero dollars.

But through what the strategies I teach in BossPitch, I turned my own blog into a six-figure business with consistent 5-figure months, luxury vacations, and brand partnerships I only DREAMED about when I first started blogging in 2013.

Now, I’m helping you do the same.

If you want to learn your true worth as a blogger, feel less frustrated brand collaborations (or heck, GET brand collaborations!), and make MORE money getting paid the big bucks to do what you lovelovelove, too...

Let me introduce you to BossPitch:

BossPitch is THE gamechanger for bloggers and entrepreneurs wanting to collaborate with brands (+ get paid WELL for it!). It's the most comprehensive, step-by-step teaching available today to walk bloggers through brand collaborations from start to finish.

And from students who have seen what else is out there, they've said it's the BEST. (Seriously).

Through BossPitch you’ll discover how to…

  • Know your worth - and explain it to other people with confidence
  • Craft the perfect pitch for the perfect brand at the perfect time
  • Follow up the *right* way to get a response
  • Negotiate like a boss to get paid what YOU want
  • Create repeat-worthy relationships with brands that keep coming back for more
  • Spend less time getting more done
  • Maximize your income...with the same content you've BEEN creating on your blog

You'll finish the course with knowledge + understanding that you've NEVER had before, newfound confidence in your blog as a business and bigger paychecks in your pocket.

Today, sending an email doesn’t guarantee a response, and a response doesn’t guarantee a paycheck.

Here’s how BossPitch uses industry research, tried and true tactics, and dynamic strategy to build your relationships with brands, effectively pitch + persist, and double your rates for sponsored collaborations:

Your Instructor

Erica Ligenza
Erica Ligenza

Erica is the founder, content creator, and editor behind Coming Up Roses. She started CUR in 2013 as a rosy distraction to a rigorous life at the Wharton School, fully expecting to graduate college and take on a more traditional 9-to-5 life in corporate marketing or brand strategy.

Instead, Erica went on to partner with brands like Starbucks, Pepsi, Cotton, Target, Capital One, and more on paid collaborations. She fell in love with being on the influential side of influencer marketing, and took the leap into full-time entrepreneurship and full time blogging right after graduating from Wharton and Penn.

She's most passionate about helping other bloggers recognize their own worth and make it happen for themselves, doing what they lovelovelove.

Get started now!

"I have to admit, after taking a TON of courses that have promised on results, I was a bit skeptical. However, I would pay 9 million times more for BossPitch. Not only is it refreshing to learn from someone who is ACTUALLY doing and using the same tools she is sharing, but Erica is a pure genius. Her course helped me go from not being a 100% sure what to actually charge, to knowing my worth and adding tax. I have learned to negotiate with the best of them, and have increased my monthly revenue by 25% on brand deals alone. With the tools and resources from this program, I was able to negotiate and land my first 5 figure deal with a super well known brand that I absolutely adore, as well as countless long term partnerships that have been a dream come true! BossPitch was hands down the most informative program that I have ever taken and it also helps deliver results if you follow Erica’s advice. Trust me if your goal is to grow relationships and make money from brands you love, then BossPitch is for you!"

- Jamie Lewis, Makeup Life and Love

"Before finding Erica and BossPitch, I had no idea what I was doing, nor did I have the confidence to actually send pitches. I had sent a couple with zero results based off of pitch "fluff" I found in my research - that was it. Now Erica - she's the real deal. I have taken several other pitch courses since taking BossPitch, and no one lays it out as honestly and brilliantly as Erica does. Because of her, I land most of my pitches and have had valuable long lasting relationships, which is what everyone is looking for!"

- Shannon, Sunny Coastlines

“I'm working with so many brands and it's all thanks to BossPitch! Before I was really relying on affiliate and influencer networks. Now I am making money on my own. I finished the course, pitched my first brand, hashed out the details and within two weeks had posted and received compensation. I have so many brands now reaching out to work with me, too. I currently have a list of ten collaborations I am working on! I also have a full-time job and this month I will match my income that I bring in from my paycheck.

Not only have I increasing my monthly income, but I've increased my followers. I was significantly under pricing my sponsored posts and collaborations. I learned what I should be charging and more than tripled my rates. I had no idea how little I was charging and how much I was limiting myself and my business by not pitching and politely persisting. I can't recommend this course enough. Erica gives you the perfect formula for success. If you are ready to take the next step in growing your business, you must sign up for BossPitch!”

- Helen, Hel on Heels

"BossPitch is a MUST-HAVE course for anyone looking to take their blog from a part time hustle to a full-time income. Erica doesn't just break down how to pitch to brands but explains it in a step-by-step formula. Invest in her steps and you'll be collaborating with brands you'd always dreamed of. I secured 2 outstanding brand collaborations within 1 month finishing the course and felt empowered to DOUBLE the asking rate on two other collaborations."

- Kallie, But First Coffee

Module 0: Introduction + Pre-Work

  • How to know - and actually calculate! – your worth, + a checklist on discovering and packaging your VALUE
  • The truth about blog networks
  • What you should be doing INSTEAD of worrying about blog niche to land more opportunities
  • The 3 keys to ANY successful brand collaboration
  • Why working for free is the WORST thing you could be doing if you want to grow your income as a blogger

Module 1: Optimizing Content for Sponsored Opps

  • The 5+ things you need to be doing to optimize your content for sponsored opportunities
  • Why brands should (+ will) want to work with YOU, even if you feel “small”
  • Comprehensive guide to knocking all sponsored work outta the park
  • How to Overdeliver Consistently

Module 2: Identifying Best Brand Fits

  • How many followers you REALLY need to start working with brands (it's not nearly as much as you think...and I'll show you why!)
  • How to know if a brand is right for you NOW
  • A step-by-step guide to figuring out what brands to pitch
  • The 5 things that need to be in sync for a brand to be a good fit for you
  • Walk-through Creative Exercises to help you determine exactly what post ideas you should be pitching, and exactly what brands would make for the best partnerships for you

Module 3: Planning the Project

  • The 2 major keys to crafting the ideal collaboration yourself
  • A list of 19 different project types to plan + pitch

Module 4: Perfecting the Pitch

  • How to find the ACTUAL point of contact for any brand you want to collaborate with (the right person!)
  • What (exactly) to say in your pitch, AND what NOT to say
  • WHEN to say it to better your chances of getting an actual reply!
  • Printable List of Subject Line Ideas
  • What stats and data are relevant to include

Module 5: (Politely) Persisting

  • How to (politely) persist your way to the deal (no matter what!)
  • The best tools for tracking your pitch progress and staying organized
  • Three MAJOR KEYS + my secret social media formula for getting a response
  • Exactly how many follow ups is too many follow ups

Bonus Module: Ask for More

  • How to ask for more without sounding (or feeling!) rude or presumptuous
  • How to actually NEGOTIATE your deals, regardless of who pitched who!

Bonus Module: The Press Kit

  • Why your Press Kit is your most Non-Negotiable Asset
  • Why simply having a press kit is not enough – and how to make yours truly stand out
  • A foolproof press kit template to create your own

*NEW Mini-Module: Contracts 101

  • What needs to be in your contract
  • Legal traps to watch out for!

*NEW Mini-Module: The Post-Work

  • The best things to do AFTER your collaboration ends to guarantee another collaboration
  • An email template for reconnecting


  • Specific Project Types to Pitch Brands
  • Creative Collab Brainstorm Toolkit
  • Tomorrow vs. Today Brand List
  • How to Overdeliver Consistently
  • Subject Line Ideas
  • 25 Blog Networks to join for sponsored opportunities
  • Marketing Speak 101 - The language you need to know to be on the same page as the pro's
  • Press Kit Template
  • Pitch Email Templates
  • Follow Up Templates
  • Editorial Calendar Spreadsheet
  • Pitch Tracker
  • Monthly Social Stats Tracker

NEW Resource Lab

  • Ongoing hub of helpful online articles + resources

+ Access to a private Facebook support group, with monthly Facebook Lives!


  • Interview with Brand Manager of Paul Mitchell, where you'll hear straight from a BRAND what they look for + value most in influencers
  • Interview with Director of Innovation at Acorn Influence, where you'll learn how to stand out + get work from blog networks
  • Formula Sheet for Pricing yourself, to plug n' chug exactly how much you should be charging for different types of collaborations
  • Printable from a PR Expert on Why PR folks aren't responding to your email, and what to do if they're not!

Get started now!

"BossPitch is hands-down THE BEST INVESTMENT I HAVE EVER MADE IN MY BLOG. Like there is no if's, ands', or but's about it. Even though I had a general idea of what a pitch should include and how to write one, this course helped me perfect that email and I immediately went from getting maybe a 10% response rate to nearly 100% response rate.

On top of the email responses, I more doubled my rates, made more over the summer with my blog than I did at my internship, and secured my very first four-figure collaboration. If you're stuck with pitching or just getting started, this course will be your game-changer."

- Kirsten, The Wandering Brunette

"BossPitch gave me the confidence to stop working with blogger networks and to take my income into my own hands. It seriuosly has changed my entire life and business - all of my projects for Q2 are projects I pitched myself, and I'm being paid WAY more than I've ever been paid before."

- Chelsie, Hey there, Chelsie

I started my blog in April 2016. I am passionate about writing and marketing and knew that at some point, I wanted to make it my full time career. Around November - December 2016, I was getting REAL good at having companies want to send me product and I was seemingly content with that. Then I realized...I'm worth WAY more than free. My time is worth more, my audience is worth more and I WAS WORTH MORE.
So, when Erica launched BossPitch for the first time, I was ALL IN. I took the course in less than a week and jumped into pitching head first. My results? Pretty incredible.
1. My rates doubled, almost tripled overnight.
2. Companies ACTUALLY started to pay me, HAPPILY.
3. I had made more money in THREE MONTHS than I had made the ENTIRE YEAR of 2016. Let that sink in.

Now, 5 months into 2017, I have TRIPLED my income from last year alone. Tripled. My. Income.
Now, some of that can be attributed to my following/readership/stats in general continually raising, but more than that, I know how to talk to companies and pitch my heart out.
I'm traveling to the Dominican Republic on a press trip in June (thanks to my new-found pitching skills), working with big brand companies, and I quit my 9-5 job. Blogging is my career, and BossPitch was a HUGE part of making that happen.
Take the leap. You will be SO thankful you did. Pinky swear.
- Taylor, Blonde and Ambitious Blog

“I've been blogging for less than a year and charge 4 times the rate of friends with double the readership who have been blogging for 5 years! A lot of that has to do with the confidence gained from Bosspitch and the community around the course. The course really did pay for itself after two sponsored posts and now I continue to see the returns of the investment as limitless. Plus anytime I started to doubt myself or my pricing, it's awesome to be able to hop back in the course, revisit a module, and get a confidence kick in the behind from Erica!”

- Rachel, The Confused Millennial

"BossPitch is in a league of its own and is SUCH an amazing course. I was able to increase my rates, I'm now in constant communication with lots of amazing brands, and BossPitch is what has helped me take my blog from a side-hobby making nothing to a profitable business income.”

- Cara, Kindly Unspoken

“As a new and small blogger, I thought it really helped me to think about how I can still be valuable and pitch myself even thought I might not have a crazy huge audience.

- Cameron, Diary of a Southern Millennial

“BossPitch has completely changed the way I approach brand partnerships. Prior to taking the course, I wouldn't have had the confidence to reach out to a brand and pitch an idea, nor would I have had the confidence to negotiate to make sure I'm being paid what I'm worth. You can quickly make back your investment from BossPitch by implementing the tips Erica shares! Her pricing guide and template emails on exactly what to say to brands have been invaluable.”

- Erin, Very Erin

Frequently Asked Questions

When do I get to start working through BossPitch, and when does it end?
Class is in session starting on Monday, November 20th, 2017 - right after doors close. It's an entirely self-paced course, so you go at your own speed! Whether you want to binge BossPitch or take the slow n' steady route, it's all up to you.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own. BOOM. You will also have access to any + all later launches, all updated course content, any new materials, etc.
#BossPitch is an investment - do I get a refund?
Here's the thing. It's Pitching & (Politely) PERSISTING. Some of my best deals took MONTHS to happen. That's not taking the easy way out - it's the truth! Therefore, because of the nature of the course and content being taught, there won't be refunds. But no worries - some of my best pitches were 11 months start to finish, so if you're slow to see results, IT'S OK - you can (& will) do it!
What if I don't have time?
If you're piecing things together from the internet and winging, pitching brands takes SO MUCH TIME. The BossPitch system will SAVE you time. It streamlines the process of working with brands, to get you prepared, organized, and professional in your communications and negotiations to the point of YES.
What if I don't have a lot of followers?
I typically recommend a collective following of at least 1,000 - 2,500 before starting BossPitch. BUT, there are BossPitch alum who took the course without even HAVING a blog (yet). The keys here are INFLUENCE and VALUE. Whether you have an audience of 1,000 or 100,000 (or more), are you able to truly INFLUENCE them? And are you able to provide VALUE to both your audience, and to brands whose products and/or services you talk about? If so, than BossPitch is for you.
Will BossPitch work for me?
BossPitch is not an end-all-be-all solution - it's a SYSTEM. If you implement the system, you will see results. You get out of BossPitch what you put INto BossPitch.

I just KNOW that BossPitch is the missing piece to your puzzle when it comes to knowing your worth, monetizing your blog, and working with brands. If you're ready to take your blog to the next level and do what you *really* lovelovelove every single day, this is hands down the course + community for you.

I'm so excited to see you in class, BossPitches.

P.S. If you have ANY Q's, email erica@cominguprosestheblog.com before 9 pm EST, November 19th. A member of the CUR team will get back to you ASAP with an A to your Q!