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BossPitch
WELCOME to BossPitch - Intro + Pre-Work
Welcome to BossPitch (2:04)
Why you Need to Pitch + (Politely) Persist (6:09)
Real Talk. (4:50)
To niche, or not to niche? (4:12)
The Keys to Any Successful Brand Collab (3:50)
The Free Stops Here (10:10)
Module 1: What Brands REALLY Want in your Content
Intro (0:35)
The Essentials. (10:11)
What BRANDS Want (5:14)
"But, I'm too small of a blogger!" (4:30)
USE ME: Crash-course Guide to Slaying Sponsored Content
Module 2: Identifying Best Brand Fits
Intro (0:27)
How to find Brand Fits for YOU (12:56)
Tomorrow Brands v. Today Brands (5:37)
USE ME: Today vs. Tomorrow Pitch List
USE ME: Creative Exercises for Post + Partner Ideas
DOWNLOADABLE: Editorial Calendar Spreadsheet + Pitch List
Module 3: Planning the Project
Intro (0:22)
The TWO Keys to Success (7:48)
USE ME: 25 Creative Project Ideas to Pitch
USE ME: Good Online Tools for Collaboration Ideation
USE ME: 10 Ways to Overdeliver on Every Partnership
Module 4: Perfecting the Pitch
Intro (0:59)
Sleuthing your EXACT Contact (12:54)
Your Pitch Communication Keys (11:15)
USE ME: Pitch Templates (General)
USE ME: Pitch Templates (Travel)
USE ME: Pitch Templates (Event Invites, NYFW, Product Mailer Inclusion)
USE ME: Optional Stats to Include in Pitch Emails
USE ME: Subject Line Ideas
USE ME: Marketing Terms + Key Phrases you Need to Know
Module 5: (Politely) Persisting
Intro (0:37)
(Politely) Persisting 101 (14:44)
The Art + Science of the Follow Up (9:41)
USE ME: Follow Up Email Templates
BONUS MODULE: Ask for More
Intro (0:53)
2 Case Studies on MORE (7:54)
Keys to Negotiating + Determining Value (9:33)
BONUS MODULE: The Press Kit
Intro (0:38)
Everything you need to know about Press Kits (10:37)
USE ME: Press Kit Template
BONUS MODULE: Blog Networks
Intro (0:24)
The 411 on Blog Networks (8:11)
USE ME: 25 Blog Networks for Sponsored Opportunities
INTERVIEW with Shelby Free, Director of Strategy at Acorn Influence
EXTRA BONUSES
USE ME: Formula Sheet for Pricing Yourself
USE ME: Must-have Tools for Pitching, Persisting, + Pricing
USE ME: Template Responses in Sticky Situations
USE ME: Additional Email Templates
USE ME: Social Media STATS TRACKER
LIVE Q&A (Replay) with the Brand Manager of Paul Mitchell
Expert Tips from Slightly Savvy PR: Why didn't I get a response?
Expert Tips from Slightly Savvy PR: What to do if...?
Resource Lab
Articles, Links, + Other Helpful Resources
Mini-Module: CONTRACTS
USE ME: Checklist for Contracts (Part 1)
USE ME: Checklist for Contracts (Part 2)
From a Lawyer's Desk: READING a Brand Collaboration Contract
From a Lawyer's Desk: WRITING a Brand Collaboration Contract
Mini-Module: The Post-Game
USE ME: 5 Things to do AFTER your Collaboration
USE ME: Email Templates for Reconnecting
Expert Tips from Slightly Savvy PR: Why didn't I get a response?
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